Back to Course

MIT – Entrepreneurship 101: Who is your customer?

Entrepreneurship can be learned. Begin your journey by learning the first important skill for aspiring entrepreneurs.

Sold By : Nesook.com
Category:
Buyer protection
Safe shopping
Easy returns and refunds
Free shipping worldwide

About this course

What separates an idea from a business?

A paying customer.

And this is where we want to take you in this course. From there you’ll begin growing your group of target customers. This will set in motion your flywheel toward an impactful enterprise.

Yes, entrepreneurship is a creative process—this is what makes it fun. But a methodical approach is necessary for it to work. And it is this combination of creativity and discipline that you’ll begin learning in this course. Specifically, upon completion of Entrepreneurship 101, you’ll have the skills to:

  • Conduct Market Segmentation
  • Select your Beachhead Market
  • Develop End User Profiles
  • Calculate your Total Addressable Market Size
  • Understand your Customer Persona

Entrepreneurship 101 is based on case studies of MIT startup companies and their founders. Through them you’ll get exposed to innovations in mobile apps, 3D printing, power electronics, international development, watchmaking, and more. In the process you will learn how to interview potential customers, understand the crucial difference between top-down and bottom-up market analysis, and develop a strategic framework for deciding what markets to pursue for your product or service.

This course is particularly useful for:

  • Corporate entrepreneurs building a new product line
  • Scientists and engineers commercializing new technologies
  • Entrepreneurship educators and policymakers

Entrepreneurship 101 prepares you for an MIT Bootcamp. In this program you will be challenged to start a company in 5 days. In the process you will learn from MIT faculty and get coached by MIT entrepreneurs.

What you’ll learn

  • Primary Customer Research
  • Bottom-Up Market Analysis
  • Market Segmentation
  • Beachhead Market Analysis
  • Development of End User Profile
  • Profiling of Customer Persona
  • Estimation of Total Addressable Market Size

Meet your instructors

Bill Aulet

Managing Director, Martin Trust Center for MIT Entrepreneurship
MIT
Erdin Beshimov

Lecturer, MIT and Director of the MIT Bootcamps Program
Massachusetts Institute of Technology

Pursue a Verified Certificate to highlight the knowledge and skills you gain

$49.00
View a PDF of a sample edX certificate
  • Official and Verified

    Receive an instructor-signed certificate with the institution’s logo to verify your achievement and increase your job prospects

  • Easily Shareable

    Add the certificate to your CV or resume, or post it directly on LinkedIn

  • Proven Motivator

    Give yourself an additional incentive to complete the course

  • Support our Mission

    EdX, a non-profit, relies on verified certificates to help fund free education for everyone globally

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

Shipping and delivery

We are proud to offer international shipping services that currently operate in over 200 countries and islands worldwide. Nothing means more to us than bringing our customers great value and service. We will continue to grow to meet the needs of all our customers, delivering a service beyond all expectation anywhere in the world.

How do you ship packages?

Packages from our warehouse in China will be shipped by ePacket or EMS depending on the weight and size of the product. Packages shipped from our US warehouse are shipped through USPS.

Do you ship worldwide?

Yes. We provide free shipping to over 200 countries around the world. However, there are some locations we are unable to ship to. If you happen to be located in one of those countries we will contact you.

What about customs?

We are not responsible for any custom fees once the items have shipped. By purchasing our products, you consent that one or more packages may be shipped to you and may get custom fees when they arrive to your country.

How long does shipping take?

Shipping time varies by location. These are our estimates:

Location *Estimated Shipping Time
United States 10-30 Business days
Canada, Europe 10-30 Business days
Australia, New Zealand 10-30 Business days
Central & South America 15-30 Business days
Asia 10-20 Business days
Africa 15-45 Business days
*This doesn’t include our 2-5 day processing time.

Do you provide tracking information?

Yes, you will receive an email once your order ships that contains your tracking information. If you haven’t received tracking info within 5 days, please contact us.

My tracking says "no information available at the moment".

For some shipping companies, it takes 2-5 business days for the tracking information to update on the system. If your order was placed more than 5 business days ago and there is still no information on your tracking number, please contact us.

Will my items be sent in one package?

For logistical reasons, items in the same purchase will sometimes be sent in separate packages, even if you have specified combined shipping.

If you have any other questions, please contact us and we will do our best to help you out.

Refunds & returns policy

Order cancellation

All orders can be cancelled until they are shipped. If your order has been paid and you need to make a change or cancel an order, you must contact us within 12 hours. Once the packaging and shipping process has started, it can no longer be cancelled.

Refunds

Your satisfaction is our #1 priority. Therefore, you can request a refund or reshipment for ordered products if:

  • You do not receive them within the guaranteed time (45 days not including 2-5 day processing)
  • You receive the wrong item
  • You do not want the product you have received (but you must return the item at your expense and the item must be unused)

We do not issue the refund if:

  • Your order does not arrive due to factors within your control (e.g. providing the wrong shipping address)
  • Your order does not arrive due to exceptional circumstances outside our control (e.g. not cleared by customs, delayed by a natural disaster)
  • Other exceptional circumstances outside the control of nesook.com

*You can submit refund requests within 15 days after the guaranteed period for delivery (45 days) has expired. You can do it by sending a message on page.

If you are approved for a refund, then your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within 14 days.

Exchanges

If for any reason you would like to exchange your product, perhaps for a different size in clothing. You must contact us first and we will guide you through the steps.

Please do not send your purchase back to us unless we authorise you to do so.

Real customer reviews

There are no reviews yet.
Write a review

FOLLOW US